Tips for Writing Effective "Letters to the Editor"
The editorial page is one of the most important sections of any
newspaper. More people read the "Letters to the Editor" section than
many other portions of the newspaper. This is an ideal forum for conveying your
message about an environmental issues.
Editors view this section of the paper differently, usually depending
upon the circulation size of the newspaper. Some Editors may see the
"Letters to the Editor" as a community bulletin board where various
opinions are sought to be printed. For a widely circulated newspaper, hundreds
of "Letters to the Editor" come to the newspaper each day. Editors of
these newspapers wish to publish criticism, praise or feedback to the stories
and columns that have recently appeared. Editors are also looking for ideas and
facts. By providing your Editor with information on your issues, you are
helping them to do their jobs. Keep in mind that Editors are not required to
print your letter, but usually they feel responsible for equitably and
accurately depicting all sides of an issue.
Editorials educate the readers on important topics of the day, shape
public attitudes, affect elected officials, and influence key policy decisions
at the local, state and national level. A legislator is very sensitive to the
editorial opinion published in papers in their jurisdiction. The Editorial page
of your community or regional paper is a valuable resource in the pursuit to
protect the environment.
Large papers, like the Oregonian, have an editorial board. Each of the
two or more editorial writers on the board may develop specialties or a group
of topics about which he or she writes. Editorial writers generally have two
charges: to lead or reflect opinion on local or state issues and to add to the
body of opinion on national and international issues. Whether you wish to
discuss a local issue or a global one, the editorial writers should be
interested in your point of view. The followings are some tips and suggestions
for writing a letter to the editor of a widely circulated newspaper or your
community newspaper.
- Learn the newspaper’s
style. Read several "Letters to the Editor" in the paper
which you wish to send a letter to in order to gain a sense of the style
of letters the Editor prints. Understand the newspaper’s audience and its
circulation size.
- Use your own words.
Don’t use a form letter. Let your personality and thoughts show by being
serious, humorous or ironic, but don’t be nasty or offensive. Remember that
a hint of restrained anger is often more effective than strident outrage.
Plus, creative letters using humor or irony will have a more lasting
impression on the reader.
- Localize your letter.
Explain how the issue will affect your area.
- Know your subject. Be
sure you know your subject or issue if you are going to criticize or
attack someone or something. Use facts and take the time to do research if
necessary.
- Offer a solution.
Whether stating a specific or general approach to an issue, solutions are
always a more intelligent manner of following up on criticism.
- Identify the responsible
person in your letter. Name the decision maker, elected official or
person in your letter. If you want the public to contact a specific
legislator, include their phone number or address in the letter.
- Keep it brief. Keep
your letter succinct and more readers will read the entire text. Avoid
rambling sentences and big words. A letter less than or well under 250
words has a better chance of being printed. Another rule of thumb is to
write no more than four to six paragraphs with each paragraph consisting
of two to three sentences. In addition, limit the number of points you
make and stay on the same subject.
- Be aware that your letter
may be edited for length and content. Check the "Letters to the
Editor" section of the newspaper for word limit instructions. Some
editorial writers will edit letters for readability and length.
- Type your letter. It
is best to type your letter or legibly handwrite your letter to the
Editor.
- Fax your Letter to the
Editor. If the newspaper is circulated daily, fax your letter so it
will get there quicker and possibly printed faster.
- Sign your letter. Most
Editors will not accept a letter unless it is signed by the author.
- Include your address and
daytime phone number. Most Editors will not accept a letter unless you
include your address and daytime phone number. Be aware that someone from
the newspaper may call you to verify facts. Check for any other
requirements in the "Letters to the Editor" section of the
newspaper.
- Watch the newspaper for
your letter. If it does not show up within a few days or in the next
issue, call the Editor’s office to politely ask about the letter. They may
be able to offer an explanation or other tips to help you the next time
you submit a letter.